Connecting

How I got a meeting with Taylor Swift

Do you ever feel you have something of value, but are just one connection away from finding success in the knowledge or ideas you possess? All you need is one lead, — one connection. This blog post is about inspiring and teaching you to achieve your dreams by connecting with others who can significantly and permanently change your career forever.

This story begins in 2010, when I was working on my second licensing deal with MTV. I had just finished my first consulting project with the music network. The assignment dealt with advertising technology that monetized consumer-to-consumer communication within social networks. My second assignment with MTV involved the development of a website-building platform that dynamically wrote code for a company or individual, eliminating the need for a developer in the future. Though dozens of these platforms exist today, this concept was a huge innovation at the time.

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